Tropical Hub × HubSpot
Impact Awards 2026 · Agentic Excellence

Ativa Locações scaled operations with 4 people and AI agents

Brazil's largest portable toilet and container rental company implemented a Breeze AI agent architecture on HubSpot — integrated with Protheus (TOTVS) — automating 74% of processes across 3 verticals with a lean team of 4 users.

Industry
Industrial Rental
Region
Brazil
Timeline
12 months
Partner
Tropical Hub Elite
Live Portal Metrics · Jun 2026
11.7K
Contacts in CRM
6.5K
Tickets processed
138
Active workflows
663
Deals in pipeline
Portal ID: 50775124 · HubSpot verified data
74%
Automation rate
processes without human intervention
4
Users · Full operation
lean team scaled by AI agents
3
Verticals automated
Construction · Events · Agribusiness
25+
Years in market
now fully digitized with HubSpot
The Challenge

3 verticals. 1 lean team. Zero automation.

Ativa Locações is Brazil's largest portable toilet and container rental company, serving construction sites, events, and agribusiness with 25+ years of market history. As the company grew, a critical bottleneck emerged: a team of just 4 commercial users managing leads across 3 completely different verticals, with all processes running manually on RD Station.

Leads from R$6–15K/month in Google Ads were being lost outside business hours. No automated qualification, no vertical-specific routing, and no integration with Protheus (TOTVS) — the operational backbone of the company.

R$15K/mo
in Google Ads generating leads
lost outside business hours
Replaced
📊
RD Station
Marketing automation & CRM
Integrated
⚙️
Protheus (TOTVS)
ERP · Fleet & contract management
Replaced
📋
Manual Spreadsheets
Manual reporting & pipeline tracking
Replaced
📞
Manual Support
No 24/7 coverage · leads lost overnight
Unified into
Single Source of Truth
HubSpot CRM + Breeze AI
Protheus Integration · 3 Hubs Pro
Marketing Pro
Sales Pro
Service Pro
The Solution

A Breeze AI agent architecture for industrial rental

Migrated from RD Station.
100% of historical data
preserved.
Technical Architecture
⚙️
Protheus (TOTVS)
ERP · Fleet data
⟷
API integration
TROPICAL HUB
🤖
Breeze AI Agent
Attendance Agent
⟷
138 workflows
📊
Google Ads
R$6–15K/mo
→
real-time
HubSpot
HubSpot CRM
11.782 contacts
Service pipelines implemented
Triagem Suporte
Gestor — Programação de Entregas
Suporte — Retirada
Enviar Contrato — Backoffice
Suporte — Manutenção
ADM / Contratual
Breeze AI · Attendance Agent — Central de Locação
Step 1 · Capture
Lead enters via chat
Google Ads · WhatsApp · Website — 24/7 coverage, no human required
Step 2 · Agent Decision
Breeze AI qualifies
Identifies vertical (construction / events / agribusiness) · routes to correct pipeline
Step 3 · CRM Write
Creates ticket + deal
Workflow triggers contract flow · human reviews only complex cases
Results

Measurable impact across every business dimension

74%
Automation rate — from 0% to 74% in 6 months
138 active workflows
6.5K
Tickets processed across 6 service pipelines
In 6 months of operation
11.7K
Contacts in HubSpot — migrated from RD Station
Single source of truth
24/7
AI agent coverage — leads captured outside business hours
Breeze AI · Live Chat ON
Metric
Before
After
Lead qualification
100% manual
Automated by Breeze AI · 24/7
Automation rate
0%
74% (138 active workflows)
CRM platform
RD Station
HubSpot Pro (3 Hubs) + Breeze AI
Service pipelines
None structured
6 pipelines · 6.494 tickets processed
ERP integration
Manual / siloed
Protheus (TOTVS) integrated via API
HubSpot Data

Numbers extracted directly from HubSpot

All data sourced from Ativa Locações' HubSpot portal (ID: 50775124). Charts represent real operational metrics from the deployed architecture.

Pipeline Growth
Monthly Deals Created — Jan to Jun 2026
663 total deals
Automation
Workflow Automation Rate — Jan to Jun 2026
Service Ops
Ticket Distribution by Pipeline
Lead Sources
Contact Acquisition Sources — 11.782 Contacts
38% Paid Search
AI Layer

Breeze AI — the agent that never sleeps

With a team of just 4 users managing 3 verticals, AI is not optional — it is the only way to scale. The Breeze AI "Attendance Agent" runs 24/7 on the Central de Locação inbox, qualifying leads, routing tickets, and writing to HubSpot CRM without human intervention.

Jan 2026 — Migration from RD Station
CRM setup · pipeline configuration · team onboarding
Mar 2026 — Workflow automation at scale
138 workflows active · Protheus integration live
Breeze AI Agent Live · ON
HubSpot native Breeze AI in production — "Attendance Agent" on Central de Locação inbox. Qualifies leads, routes by vertical, creates tickets and deals autonomously. 24/7 coverage with human escalation for complex cases.
Process automation — 6.494 tickets total
Workflow automation 74%
138 active workflows
Breeze AI (Attendance Agent) Active
Central de Locação · Live Chat · ON
Human agents (complex cases) 26%
4 users · human-in-the-loop for escalations
74%
full automation
Lean team of 4 operating at enterprise scale via AI agents
🤖
Breeze AI · Omnichannel · 24/7
Chat + WhatsApp · 3 verticals · Protheus integration
Testimonial
"With Tropical Hub, we transformed a 100% manual operation into an intelligent service machine in 6 months. With just 4 people, we were able to serve 3 completely different verticals — construction, events and agribusiness — with HubSpot and AI agents working 24 hours a day."
EA
Esmeri Aissa
CRM Superintendent · Ativa Locações